![]() Christmas creative at the end of October, for example. Given the slower purchase activity, plan seasonal creative to run MUCH earlier than other platforms. See what creative gets the most engagement. Start building up an Organic presence through posting pins. Some tactics to work within the Pinterest Ads platform: With the idea being that Remarketing is where you'll recover ROAS. So you could try a strategy of a small budget for Consideration to drive traffic to the site and a larger budget for Catalog Remarketing. Pinners take a long time to convert - its just that when they do, it's usually at a higher AOV than FB/IG. Pinterest even admits that it is a "slow commerce" platform. A website should have a LOT of traffic and/or enhanced by a LOT of organic Pinterest posts. I've seen conversions are more effective once the Pinterest pixel has been on a website and then place Dynamic Catalog ads to Remarket back onto Pinterest. The best way I can explain how to consider Pinterest is that its an extremely Top-of-Funnel channel. 80% of Pinterest is now accessed via mobile, so creative needs to mobile-optimized. Bold color, text overlay that is short and easy to read. Totally agree with the thread about creative it's got to be "Pinteresting". I'm a paid media buyer at an agency and have managed Pinterest ads across several different verticals, and have been working on how best to use Pinterest for e-comm.
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